Customer Reviews

Those who sell retail goods have a number of marketing resources at their disposal. Among the most effective advertising techniques is word-of-mouth, an endorsement of someone who has used the product passes on their critique to those they know. This critique can fall into two different categories, the customer review and the testimonial. Focusing mainly on the idea of the customer review, let's take a look at what makes these methods of advertising preferable to other forms.

    They are cost effective. Looking at the television during a popular hour of television, or even listening to the radio, you would think that a clever or humorous advertisement would be a sure thing when it comes to marketing techniques. However, no studies have ever conclusively proven that a good commercial actually helps to sell goods. On the marketing side of the equation, they certainly help a product gain awareness, but that does not mean a rise in sales. And companies are literally spending millions of dollars a year on this type of campaign, from everything from TV spots to ads on park benches. Customer reviews, on the other hand, do not cost even a percentage of what it takes to launch a big, slick advertising campaign. Have you ever seen a ad campaign for fitness classes in London Ontario like the one from GPT Strong? What about an ad for patio sealers near me in Burlington Ontario

    They connect the consumer to the product. A customer review means that potential buyers don't get the message about the product from an advertising firm or from the company. Instead, what they get is the honest opinion of someone who has actually tried the product out for themselves. A review, whether written or on camera, will help potential buyers see that the product worked for a person they can identify with.

Now, it is important to note that testimonials can offer the same sort of backbone to an advertisement. But, some would argue that a customer review might be more effective. The reasoning is that a review has the flavour of someone who was perhaps trying to find something lacking in the product in the first place; there is a little bit more room for a full evaluation of the overall merits and drawbacks of the product. This is because it is being evaluated from purchase through to use. In a testimonial the product is only being evaluated in the aftermath of use. A full evaluation would be nearly priceless to narrow down the search. Need to find more information about mold remediation?

What that means, in turn, is that a customer review whether in written or verbal form will typically be more detailed than the average testimonial, which is preferable when you have the time and space for it. Let's say for example, that you are about to get dental implants but would like to get the latest reviews before you select a clinic. Should you visit the website of dentists you would find testimonials from previous satisfied clients.

And don't forget that just like a testimonial, it is imperative that a customer review includes information about the person who completed the review. If the review is being placed on a website or other format where multi-text paragraphs are possible, it is also a good idea to include a bunch of different types of review. For example, most people look for some kind of rating system when they are reading a review, so it is good to have a range of these that will look familiar to the viewer right at the outset (five stars, thumbs up, that kind of thing).

A customer review can be a very powerful tool when it comes to marketing your product. It hits right where retailers need it most; it connects a potential buyer to the product and helps convince him or her that a purchase is truly in their best interest.

Some companies rely on reviews to keep their business afloat and drive new customers to them. A rug cleaner who works on their own who goes to people's homes to provide rug cleaning or steaming services has to rely on his or her customers to provide glowing recommendations so that their business can get those positive word of mouth recommendations that will lead to new clients. If they get a great review it could mean more business. If they get a negative review, not only will the person who gave them the negative review not hire them in the future, they'll go out of their way to make sure nobody else hires them.

It doesn't matter what services your company provides or products it sells, you want a good review. All estate agents for example, want their clients leaving satisfied so they'll give their friends a glowing review about their performance that will entice them to come use them in the future as well. Same goes for a company that sells doll clothes. If you're not satisfied with the product or service you have no reason to use them in the future. A lot of companies need repeat business to keep them going.

You probably read a lot of reviews when deciding on items while shopping on sites like Amazon. If you read any negative reviews you either decided not to buy that product or hire that specific company. Why would you knowing full well those products were defective and the services provided by those companies weren't of the highest quality?

If you went ahead anyways and hired a company based on a bad review and still wound up with bad service you have no one to blame but yourself. You were given ample warning not to hire them. Customer reviews are meant to save the consumer, that's you, from spending their hard earned money on products or services not worthy of their money. Why buy a poorly reviewed item only to have to return it because it breaks after a couple of weeks? Same goes when hiring a company to provide their services. You only want the best. Reading customer reviews gives you all the information you need from people whose opinion you can trust because they know first hand whether or not those services are worth paying for.

Take a look at these businesses we know

Enbridge Gas
500 Consumers Rd, North York, ON M2J 1P8
+1 877-362-7434



Cannect Home Equity Loans
1006 King St W, Toronto, ON M6K 3N2
(416) 214-9000



Enviro Blitz
11012 Old River Rd, Kilworth, ON N0L 1R0
(519) 439-7667



Das Parts Volkswagen Parts Specialists
14 Industrial Rd, St. Marys, ON N4X 1G2
(519) 404-7444



MetaTherapy Chiropractors, Physiotherapy, Personal Training & RMT Massage
50 McIntosh Dr #112, Markham, ON L3R 9T3
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Godden Performance Training - Personal Fitness Trainer & Gym
1040 Adelaide St N, London, ON N5Y 2M9
(647) 551-7386



Small Talk Speech Therapy
27 Alma Ave, Toronto, ON M6J 1N2
(416) 301-6160



Super Steam Hamilton & Burlington Carpet & Air-Duct Cleaning
236 Pritchard Rd, Hamilton, ON L8W 3P7
(289) 799-3608



Royal Ontario Museum
100 Queens Park, Toronto, ON M5S 2C6
(416) 586-8000



Elev8 Aesthetic Medicine Inc. Botox, Lip Fillers, Microneedling, PRP for Hair Loss & Exosome treatments
123 Pioneer Dr Building J, Unit #2, Kitchener, ON N2P 2A3
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Garcia Roofing Ltd.
225 Bathurst Dr D, Waterloo, ON N2V 2E4
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ProXpedite Inc. Commercial Kitchen & Exhaust Hood Installations
4226 Raney Crescent, London, ON N6L 1C3
877-776-9123



Microsoft Canadian Headquarters (Suite 4400)
81 Bay St., Toronto, ON M5J 0E7




Scotiabank Arena
40 Bay St., Toronto, ON M5J 3A5
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Google Dallas
15303 Dallas Pkwy, Addison, TX 75001




TPI Lawyers Personal Injury, Slip and Fall & Car Accidents Mississauga
2800 Skymark Ave #503, Mississauga, ON L4W 5A6
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Jeff McFalls - Lucan Real Estate Agent
30 Olde Clover Drive, Lucan, ON, N0M 2J0
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Canadian Pacific Kansas City (CPKC) Global Headquarters
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Bell Canada
1 Carrefour Alexander Graham Bell, Verdun, QC H3E 3B3
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A to Z Storage, Self Storage Units, Boat & Car Storage
28607 Centre Rd, Strathroy, ON N7G 3H8
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Dezan Social Media Agency
1470 Dundas St, London, ON N5W 3B9
(226) 926-6332



Cremation & Celebrations London
21574 Richmond St, Arva, ON N0M 1C0
(519) 963-4003






Coach John
Beechwood Pl, London, ON N6C 1H7
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Jova Medical Aesthetics and Bare Laser & Skin
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Cannect Home Financing Mortgage Broker
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Amarosa Dressage & Connemara Ponies Farm
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Precast Services Inc
8200 Boyle Pkwy, Twinsburg, OH 44087
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Super Steam Brantford Carpet & Air-Duct Cleaning
3 Brant School Rd, Brantford, ON N3T 5M1
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Brantford Volkswagen
131 Lynden Rd, Brantford, ON N3R 8A7
(519) 751-8989



Savarino Brothers Garden Center & Landscape Materials
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RBC Royal Bank
200 Bay St. Main Floor, Toronto, ON M5J 2J5
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Ike's Asphalt Driveway Paving Company and Paving Contractor
23551 Clarke Rd, Exeter, ON N0M 2A0
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Dufferin Rogers Dental, Dental Clinic, Family Dentist & Dental Implants
2032 Dufferin St, York, ON M6E 3R5
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Loblaw
500 Lake Shore Blvd W, Toronto, ON M5V 1A5




METALAB: IV Therapy & Regenerative Medicine
50 McIntosh Dr #201, Markham, ON L3R 9T3
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Sun Life
1 York St, Toronto, ON M5J 0B6
+1 877-786-5433



Tim Hortons
130 King St W, Toronto, ON M5X 2A1
(416) 861-1718



IGV Website Design & Marketing
341 Talbot St Suite 319, London, ON N6A 2R5
(226) 546-0015



TD Bank
66 Wellington St W, Toronto, ON M5J 2W4







Easy House Loan Mortgage Broker and Private Mortgages
940 The East Mall Suite 202, Etobicoke, ON M9B 6J7
(647) 613-3279






Sempra Illuminations, Exterior & Outdoor Soffit Lighting
330 Highway 7, Unit 305, Richmond Hill, Ontario L4B 3P8
(825) 865-5153



Lexbridge Legal Services
73 Water St N Suite 503, Cambridge, ON N1R 7L6
(519) 208-9797



Rogers Centre
1 Blue Jays Way, Toronto, ON M5V 1J3
(416) -341-1000



Air Canada
750 Boulevard Cote Vertu Ouest, Saint-Laurent, Quebec H4S 1Z3
(514) 422-5000



Pikel Designs
123 Chain Lake Dr #100, Clayton Park West, NS B3S 1B3
(902) 817-2984





Babaz Shawarma London
243 Wharncliffe Rd N, London, ON N6H 2B9
(519) 204-6703



Scarfone Hawkins LLP | Full Service Law Firm
1 James St S 14th Floor, Hamilton, ON L8P 4R5
(905) 523-1333



Kidsports Indoor Playground & Childrens Birthday Party Place
4500 Dixie Rd, Mississauga, ON L4W 1V7
(905) 624-9400





Vakili Psychological Services, Adult ADHD Specialist Psychologist & Therapist
1550 8 St SW #501, Calgary, AB T2R 1J9
(403) 836-1967



Law Offices of Leonard F. Baer, PLLC - Elder Law Firm
1571 Bowery Rd, Highlands, NC 28741
1 828-371-0383



ATD Truck Fleet Wraps & Wall Murals
130 Bradwick Dr #4, Concord, ON L4K 1K8
(905) 669-0109



Canadian Tire Corporation
2180 Yonge St, Toronto, ON M4P 2V8
(416) 480-3000



Kitchens Inc. Kitchen Design & Renovations
71 Craig St #6, Brantford, ON N3R 7H9
(519) 753-1637



Ike's Asphalt Driveway Paving Company and Paving Contractor
4288 ON-3, Simcoe, ON N3Y 4K4
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The Resurfacer Barn Painters & Barn Repair Services
1673 Richmond St #145, London, ON N6G 2N3
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Embodied Resilience Wellness Clinic
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Rogers Communications Inc.
1 Mt Pleasant Rd, Toronto, ON M4Y 2Y5
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4wards Exteriors Inc | Siding, Eavestrough & Roofing | Windows & Doors
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Uptown Yonge Dental
2717 Yonge St, Toronto, ON M4N 2H8
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Adelaide Barks Dog Daycare and Boarding
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Mangat CPA Professional Corporation, Chartered & Tax Accountant
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Google Waterloo - Breithaupt St
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Adobe Canada
343 Preston St, Ottawa, ON K1S 1N4
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Air Transat
5959 Boulevard Cote Vertu Ouest, Saint-Laurent, Quebec H4S 2E6
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M Industries
1430 Hixon St, Oakville, ON L6L 1R9
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Breslauer & Warren Jewellers
202 6 Ave SW #104, Calgary, AB T2P 2R9
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Scotiabank
44 King St W, Toronto, ON M5H 1H1
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Red Sun Construction
331 Seville Rd, Wadsworth, OH 44281
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Manulife Financial Headquarter
200 Bloor St E, Toronto, ON M4W 1E5
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BMO Bank of Montreal
100 King St W, Toronto, ON M5X 1A3
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Meta Headquarters
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+1 (650) 853-1300



Scott's Painting Company
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Trinity Family Dental Clinic Whitby
185 Thickson Rd, Whitby, ON L1N 6T9
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Davidson's Jewellers
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Super Steam London Carpet, Rug & Air-Duct Cleaning
1020 Hargrieve Rd #10, London, ON N6E 1P5
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The Home Depot
707 Circle Dr E, Saskatoon, SK S7K 0V1
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Metro Inc
11555 Bd Maurice-Duplessis, Montr?, QC H1C 1V6
(514) 643-1000



Glenn D. Godfrey & Co. LLP - Belize Law Firm & Attorneys
3rd Floor, 35 Barrack Road, Belize City, Belize
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Coeur Physiotherapy, Massage, Shockwave, Vestibular Physio & Dry Needling
#324, 1 Edmonton City Centre NW, Edmonton, AB T5J 4H5
(587) 200-8992



Ontario Ceramic Glass
1804 Hutchinson Rd, Dunnville, ON N1A 2W7
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CN Tower
290 Bremner Blvd, Toronto, ON M5V 3L9
(416) 868-6937



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Friday, September 5, 2025