Of all the types of customer reviews that can be used to market your product,
perhaps none is quite as flexible and useful as the Internet report. This type
of review is easy to put together, cheap to make, and can be used in a number
of different areas.
What is an Internet report customer review?
Remember the reports you did on various topics back in high school? An Internet
report takes the same form, but it will be posted on the World Wide Web rather
than handed in to a teacher. For example, if you want to locate a business all you need to do is look at any reports you find
online and read the reviews.
Internet reports are text documents posted in different places on the Web.
A customer review Internet report is a document that talks about a specific
customer and his or her experience with your business. It could be written with
businesses in mind, say to market services such as botox for a certain demographic. Maybe you're trying to reach customers
overseas who are looking for employment through a temporary foreign worker program.
Flexibility
The great thing about this customer review approach is that it can be as short
or as long as you want it to be. Generally, if people start reading an Internet
report, it indicates that they are interested in the subject matter at hand.
What that means for your business is that the potential customer is close to
converting to a sale, she just wants a bit more information before making her
decision. Maybe you're on the short list for a major deal selling industrial
supplies or can ensure that a working mother chooses your baby products over the others available to her.
Because the potential customer is making the decision about whether or not
to take in the customer review, you have a certain amount of flexibility when
you post it. For example, you might have a full customer review of about 500
words about your product. You don't have to put the whole thing right
on your homepage. Instead, pick a couple of the strongest lines and post them
in brief, with a link that leads to the full review. A homepage for a company, let's use the website of Dr. Perry Sugar DDS as an example,
promoting something like dental care will most likely be more effective if it is
not overly cluttered with text. Most of the time, you will find that potential
customers who are close to converting will read the whole review after seeing
the highlights.
As with any form of customer review, you want to make sure that the viewer
knows that the Internet report came from a real person. A picture and name beside
the short statement and with the longer one are useful when it comes to building
trust with a possible conversion. If a potential customer is looking for something it will be reassuring to see the face of someone
who was helped by your company.
The best thing about written Internet report customer reviews is that they
strip the entertainment factor out of the marketing equation. They are designed
purely as vehicles of information, intended for people who are already close
to using your product or service.
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